Rather than using a “Ready, Fire, Aim” approach to product development, marketing, and sales, many organizations are adopting a vertical approach. A foundational building block for companies to optimize their customer experience, vertical segmentation can be an effective tool that precisely characterizes who your customers are, what their specific needs are, and how your brand can help achieve alignment between product offerings and customer need. Our team has the experience with diverse market segmentation approaches to devise a custom-fit segmentation strategy that can be executed successfully in the current market environment and your specific business objectives to provide measurable results.