Ongoing Subscription Topics and Titles
Qualitative Market Insights
Topics Include (but are not limited to)
Automotive Aftermarket and Upfitting
BHPH- Buy Here, Pay Here Auto Finance and Lot Management
Disconnect Between Carriers, Auto OEMs, Dealerships, and Customers
Fleet Management and Commercial Telematics Update
UBI – Handsets or OBD-II Technology?
Self-Driving Cars
From the Edge to the Enterprise
How to Get Your IoT Project Unstuck
IoT Tradeoffs: What Network Technology? How Secure? At What Cost?
Is Anyone Prepared for the End of POTS in IoT?
Retail Systems and Parallel Networks
SDN and IoT
Security and/or Device Management
The Cognitive Dissonance of Security and an Open IoT
Consumer IoT….Wearables or Where-ables?
Health and Wellness
Manufacturing and IoT
Smart and Livable Cities- Smart Grid, Sensors, and Citizen Engagement
Death of the MVNO, Rise of the Solution
LPWAN: NB IoT, LoRA, Sigfox, Ingénu, LTE M, Winners, losers and why?
Water – the New Oil
Productizing an IoT Offering
Regulation and IoT…Monetizing a Mandate
The Changing Role of the MNO in IoT
The Place for SI’s- Why Aren’t They Here Yet?
Who Bought What? And the State of the Roll Up
Building Automation
Food Safety Modernization Act and Cold Chain
High Value Asset Tracking
Home Security and Automation
Security and IoT
Vending, ATM and Retail Solutions
Vertical Market Breakouts: (Size, Share, Drivers, Restraints)
Vertical Market Breakouts:
Transportation and Logistics
Consumer Electronics
Financial and Business Services
Manufacturing
Connected Building and Home Telecom and Media
Healthcare Services
Natural Resources (Mining, Oil & Gas, Water Quality)
Pharma
Utilities and Smart Grid(Electric, Natural Gas, Water)
Waste and Recycle
Data Sets:
To determine market size and share and to forecast future growth, the team at James Brehm & Associates has developed a very detailed market tracker. To gather the data inputs, we use a combination of primary and secondary research, supported by end-user surveys and technology availability analysis. Using this data allows companies to use their own assumptions, scenarios, and adjust growth rates.
Data Sets:
Annual Global IoT Market Share
Annual Global IoT Market Size
Segmented by Vertical
Segmented by Region
Segmented by Connectivity
End User Surveys:
A critical factor to business success is knowing and understanding the day-to-day use of technologies, expectations, perceptions, and satisfaction around solutions and the gaps in current offerings, areas for improvement, and what customers are wiling to pay for. Surveys from James Brehm & Associates explore topics such as IoT Security, Market Sentiment, and the popular State of the Industry study.
Survey Topics:
Edge WAN
IoT Security
Market Sentiment – Enterprise and Consumer IoT Adoption
Consulting
subscription, retainer-based, and project-oriented IoT services.
Market Size/Share/Forecast and Vertical Segmentation
To determine market size and share and to forecast future growth, the team at James Brehm & Associates has developed a very detailed market tracker.
To gather the data inputs, we use a combination of primary and secondary research, supported by end-user surveys and technology availability analysis. It is a similar process that we use in many of our custom research projects.
Our team interviews hundreds of ecosystem participants each quarter, holding detailed discussions on topics such as sales pipelines, deal flow, channel adoption, partner share, R&D and future outlook, and many more. We also add
inputs from secondary research and end-user surveys.
Secondary information is regularly gleaned from public disclosures from reported financials & SEC filings for public companies, Investor Relations / Analyst Relations discussions, news releases, RSS feeds, LinkedIn and other social media groups, conference / trade show presentations and statements, patent filings, and other sources.
James Brehm & Associates conducts regular end-user analysis. To gather the data, we have our own database as well as partnerships with several conferences and industry organizations to supplement our contacts.
Using this data allows us to develop market segmentation models, by vertical application (or usecases), that provide our clients a deep understanding of what’s really going on in IoT.
Market size can be given in volume or value (number of devices/products/services sold or value of products). Market share is the proportion (usually percent) of the total market held by each participating company in the space and can be used over time to show trajectory of the market and of each company.
Consulting, Workshops, and Strategy Acceleration
We work in one of the most complex industries in the world. As specialists in IoT, we understand the networks, platforms, and systems driving IoT. We explore the competitive ecosystem, customer behaviors, network technologies, platforms and systems. By doing so, we gather better data, achieve richer and more accurate insight, provide deeper analysis and drives operational performance. With years of industry experience, our clients trust us to provide practical, actionable advice.
Our team of experienced consultants offers a full portfolio of business strategy advisory services to assist technology firms, enterprises, municipalities, and financial services organizations gain market clarity, identify market opportunities, and create technology strategies that deliver competitive advantages across the complex ecosystem.
We begin with a workshop that helps define IoT, explain the IoT value chain, point out members of the IoT stack and where they add value, discuss the current state of the market, describe the greatest challenges in IoT today, highlight how IoT is being deployed, showcase successful use cases as well as point out examples of what not to do.
To fulfill client-defined custom research projects, we use a combination of primary and secondary research, supported by end-user surveys. Secondary information is regularly gleaned from public disclosures from reported financials & SEC filings for public companies, Investor Relations / Analyst Relations discussions, news releases, RSS feeds, LinkedIn and other social media groups, conference / trade show presentations and statements, patent filings, and other sources.
James Brehm & Associates conducts regular end-user analysis. To gather the data, we have our own database as well as partnerships with several conferences and industry organizations to supplement our contacts.
Following the collection process we begin refining and vectoring data -mashing up data received during the interview process with information gathered from public filings and other publicly available sources. We’ve found that this approach yields outputs with the highest quality and least likelihood of being incorrect.
Using this data allows us to develop market segmentation models, by vertical application (or use cases), that provide our clients a deep understanding of what’s really going on in IoT.
While most companies have a defined strategy, oftentimes these strategies stall or fail to meet the desired results. Why? Several reasons – far too many than we can list here. Our Strategy Consulting team supports many of the leading firms in the communications and digital sector. We offer a full portfolio of business strategy advisory services for corporate teams and individual business units.
During a strategy session our team facilitates half-day, full day, or multi-day intensive working sessions with a client on a of the client’s choice. Logistics and objectives are set several weeks prior to the session, giving both teams ample time to conduct necessary research or prepare any necessary materials.
Because we have an independent, objective, third-party view of the market, James Brehm & Associates Strategy Acceleration services help customers look past blind-spots and overcome these obstacles. It’s this clarity that can help customers create focus and alignment throughout an organization and help teams commit to clear, impactful, and measurable goals, improving organizational productivity.
Product, Partnership and Ecosystem Development
Developing a new product, entering meaningful partnerships, or creating a navigable ecosystem can be a massive undertaking that requires careful planning, research, and functional market knowledge.
Product development in IoT is fraught with challenges including choosing the right hardware providers, selecting the right software platform, connectivity management, pricing, security, and device management options – just to name a few.
While partnership creation can be even more complex, as vendors are moving beyond single-capability roles to play across some or all parts of the value chain and are increasingly using partners to extend owned capabilities across marketing, sales, delivery, and customer success and support.
And developing an ecosystem can be an even more complex multidimensional task; involving seemingly independent but connected activities and processes with multiple stakeholders with varying ideas and agendas (both obvious and hidden).
Having a functional understanding of the IoT market and comprehensive view of the competitive landscape, the team from James Brehm & Associates can help you create an actionable product development roadmap to pursue new market opportunities, meet changing customer demands, maintain a competitive edge, integrate innovative technologies, and/or enhance brand reputation.
We can craft concrete and customized partnership strategies, tailored to each client’s target markets and priority challenges and help decide how, where, and with whom to partner to solve critical business and global development challenges. And it’s these relationships that help a successful IoT go to market strategy launch get off the ground.
Additionally, an ecosystem development framework can be used to help communicate and prioritize development suggestions. From defining objectives, to prioritizing them and measuring their impacts and potential side effects, our deep industry knowledge provides the foundation to understand the relationships between different market participants and avoid unintended side effects.
When an organization needs an innovative product, partnership, or ecosystem strategy, they call on James Brehm & Associates.
Assessments, Analysis, and Benchmarking
While the hype on the Internet of Things (IoT) is at its peak; the reality is that most companies today are still in learning mode. Research findings from James Brehm & Associates show that while most enterprises are working on IoT, greater than 75% of projects are viewed as failures. This means enterprises are looking for help and clarity, now more than ever before.
Through our IoT Readiness Assessment, we assist enterprises in understanding IoT, look inward to measure their preparedness, and get ready for the digital transformation.
The SEC’s recent climate-related disclosure proposal, if adopted, would require public companies to provide detailed reporting of their climate-related risks, emissions, and net-zero transition plans. ESG reporting rules and regulations are constantly changing – making compliance increasingly complex. Ensure you understand recent ESG developments and what’s ahead so you can confidently lead ESG efforts for your organization.
Our ESG assessment helps enterprise and municipality decision-makers develop organizational-specific ESG strategies, prepare ESG reports and disclosures, and identify and manage ESG issues.
Benchmarking provides critical baseline measurements to help guide an organization toward its target objectives.
Benchmarking things like gross sales, net adds, churn, ARPU, growth rates, budget and head count against competitors does more than assess organizational maturity, it helps management optimize costs to align resource allocation to strategic priorities and understand where to invest.
Benchmarking services from James Brehm & Associates provides companies with a third-party objective view of how they are doing versus others in the industry and provides insight on strengths, weaknesses, opportunities, and performance gaps.
While benchmark figures set critical standard marks, they don’t in and of themselves reveal best industry practices. Our consulting service helps companies understand the underlying processes employed by others to achieve their success and identify room for improvement.
We begin with a workshop that helps define IoT, explain the IoT value chain, point out members of the IoT stack and where they add value, discuss the current state of the market, describe the greatest challenges in IoT today, highlight how IoT is being deployed, showcase successful use cases as well as point out examples of what not to do. Finally, the session will feature the basics on conducting a readiness assessment, ESG assessment, and benchmarking analysis followed by Q&A.
M&A and Diligence
Few events unleash as much opportunity to create value as a well-conceived—and well-executed—transaction. We advise clients during the fundraising process, introduce clients to early stage investors, private equity firms, investment banks, and strategic investors/acquirers, and we partner with clients to maximize the success of their M&A activity.
Any M&A transaction, no matter the size or structure, can have a significant impact on the acquiring company. Given the potential risks inherent in any acquisition or divestiture, a proper due diligence process, when successfully implemented, can protect the acquirer and lead to an easier integration process for all.
Due diligence can be performed in different ways—e.g., by internal teams, external advisors, specialists, experienced industry executives or, as is often the case, by a combination of the above, leveraging the buyer’s knowledge with the deep transaction experience of M&A and industry professionals. Many companies approach diligence as a high-level analysis limited to a search for “red flags,” deal killers or fatal flaws. While that may be an appropriate starting point based on time and cost, a comprehensive approach includes more detailed analysis of the target’s information, industry, and economic outlook.
Because of our knowledge of the IoT space, selecting James Brehm & Associates to assist with a structured diligence process can lead to a much better assessment of the risks and potential benefits of a transaction, limit surprises during the process, enable the renegotiation of pricing and other key terms, and reduce the friction of integration.
Marketing, Messaging, and Go-to-market
Technology leaders and startups alike are under pressure to grow business and drive revenue. And effective marketing is the single most important factor for market adoption leading to business. While many think marketing means creating an effective narrative and campaign, it also includes the research, promotion, channel selection, and distribution of your products and/or services.
The team at James Brehm & Associates believes multi-channel marketing is changing the way many businesses approach their marketing and messaging efforts, with high-quality content being the key to growth and market differentiation. While an organization’s content can take many forms — including webinars, pod casts, blog posts, articles, white papers and webinars — they all have one thing in common: engaging the customer through effective storytelling. And the focus on customer engagement has made webinars a go-to tactic for doing just that.
The Content Marketing Institute shows that marketers consistently rate webinar marketing as one of the most frequently used strategies and is in the top five for being most effective. That’s because webinars are extremely effective at building brand awareness and are used for communicating with audience members at different stages of the buying/customer lifecycle process. They are also cost-effective and help build relationships with audience members.
Our team works with companies to put together effective multi-channel marketing solutions that include white papers, case studies, pod casts, and webinars – all used to engage, inform, and educate customers about topics with some degree of complexity.
Every company involved in offering IoT solutions is different in their makeup and approach. By having market awareness combined with the right partnerships, organizations can drive a successful IoT go-to-market strategy. Our team understands this, because we educate ourselves everyday to ensure we know how the successful companies are winning opportunities, and the valued lessons, when they don’t win an opportunity.
James Brehm & Associates can deliver a defensible and proven execution-focused IoT go-to-market plan that will drive business.
Podcasts
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Industry Insights Webinars
Insider Advide from top IOT companies. All based on case studies
UPCOMMING WEBINARS:
IOT And Smart Parking In Cities
Parking made simpler, easier and connected. Top industry advice and new features.
Inquiries
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