Entering a market or identifying a new market can be a confusing, costly and challenging endeavor. It requires a thorough understanding of the market’s growth opportunities and limitations as well an informed knowledge of the key trends and innovations relevant to your customer base. Our team uses a combination of primary and secondary research, supplemented with demand side analysis to create strategies that minimize the risk around the entry decision. We use advanced research and modeling techniques using sources from our sustaining research, financial filings, socioeconomic and non-market indicators to identify and prioritize markets and adjacencies for exploration and entry.