Having a clearly defined ecosystem of value-adding partners and collaborative organizations can be an important competitive advantage for any organization. But for those in IoT, an entire universe of relevant companies are often overlooked because they are perceived as potential competitors, they do not directly resell or market technology products, they are new or unknown entities, or because they do not offer technology products that can be integrated into a vendor’s technology stack. Our team can help identify and introduce potential partners that fill gaps in services that can not be addressed by product features as well as point out opportunities and challenges associated with building partnerships with them. We can also play important role in evangelizing new products and solutions, even before the sales and marketing strategies take root.